Explore a range of courses to kickstart your professional development.
Course dates: 9 Jun, 22 Sept, 15 Nov 2021 | Duration: 1 day
With the power of modern technology creating huge opportunities for marketing through email, social media or search engine optimization, there are still some basics of marketing that get misplaced. This highly interactive programme details the importance of marketing in supporting the corporate plan and building success from it.
This course is aimed at directors from all organisations and industry sectors.
An opportunity to look at the principles of marketing strategy from a director’s perspective.
Provides practical techniques and models to focus on how your board creates, implements and monitors its marketing strategy.
Aligning the marketing plan with the business plan.
Focussing your marketing spend rather than spreading the budget too thin.
Using your skill and talents to multiply marketing success.
Creating a link between the Board, the marketing team and the rest of the Business.
Participation on this course will enable you to:
Damon Clark
Damon is a Chartered Marketer, Chartered Director and was founder of his own international marketing and strategy business. He has significant non-executive director experience which includes the main board of Institute of Directors, promoting professional development and education, and advocating good governance at the highest levels.
This highly interactive programme will give participants the opportunity to reflect on their strategic capability and how to sustain and grow their business.
Virtual available dates: 4 September
Face-to-face available dates: 22 May
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